Posts Tagged ‘afiliados’

As with all advertising, online advertising helps in:

• The sale of more of your product / service
• Notify buyers of your new product / service, or promotional offer
• Propagation of their ideas about a topic
• To increase brand awareness

And unlike any other form of advertising, online advertising is highly measurable. There are several ways through which we can measure the success of the announcement, as the percentage of clicks, page impressions, cost per sale, etc.

Of online advertising in general will have to buy space in the high-traffic websites, to place your ad. You can also do swap ads with some websites. This article talks about some of the most popular types online advertising.

Banner Ads

Banner advertising was the first ever made such advertising on the network. A banner You can highlight your product / service / offer and clicking it, users will be taken to his website, where you can create a landing page to provide adequate your information. Banner spaces are usually sold by impressions, opinions or flag, but sometimes it is sold for click-thru, when you pay only when the user clicks the banner.

To post an ad banner, you can do any or all of the following:

• Banner Exchange on another website showing your ad on the exchange to show that for them
• Pay publisher sites to post your banner
• Payment a banner network to post the banner in a number of publisher sites

Pop-up ads

It is the thing of the past now. With a variety of pop-ups available for free, no sense in investing in this type of advertising, because it irritates the viewer.

Classifieds floating

These ads appear when you first go to a web page, and "float" on page five to 30 seconds. While that are on the screen, obscuring his view of the page you are trying to read, and often block mouse input. These ads appear whenever updates the page.

Floating ads are very popular for several reasons:

• To capture the attention of the viewer and can not be ignored
• They are encouraged
• They contained audio and video as the TV ads
• It can take the whole screen, so both from a branding standpoint, they are much more powerful than a banner or sidebar ad
• They have a high click through rate of around 3 percent

However, many users get very irritated by these ads.

Interstitial Ads

Pages interstitials are a form of web advertising that appears between web pages that the user requests. Because interstitial load in the background are an ideal way to offer ads with large graphics, streaming media, or applets.

Unicast Ads

An ad unicast is basically a television commercial running in the browser window. It has enriched audio and video content. The ads can last 10 to 30 seconds. These ads have a similar branding power as a television commercial. However, a Unicast ad offers something that TV ads can not – the opportunity to click the flyer for more information. These ads are getting very efficient, since the average click-through rate is 5%.

Classifieds acquisition

Viewers can visit the website to see a big announcement when they first arrive, then reiterating the continuity is maintained the same message throughout the site in the form of banners, sidebars or buttons. The approach works very well for the brand because the brand is visible to spectators throughout the visit on the site. Click through rates are also high.

Contextual ads

Contextual advertising is a type of online advertising commonly used for content-based Web sites. With contextual advertising, targeted ads based on the actual page content. First, contextual advertising system scans the text of a web page for keyword phrases. Then, the system returns specific, targeted ads based on people is viewing the content. This is becoming very popular, such as advertisements can be chosen based on user interests.

There are many other ways where you can advertise like embedding your ad / brand in online games, chats, etc. Rich media interactive ads can also be used creatively in a pile different ways. Once you get started – you will be able to explore great opportunities in this area.

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