Archive for March 22nd, 2010
Click fraud is one of the biggest problems in the pay per click industry at this time. It is easy to see why, too – click fraud cost advertisers money, but not turning. It penetrates deeply into profit margins, and in some cases it may be the difference between making money and losing money.
Fraud the click is in its simplest form, clicks on ads that are not generated by a real person interested in making a purchase. Click fraud can come from many different sources:
Click on the robots, which are robots designed to click ads, are a source. Click Bots are often managed by a subsidiary of the engine PPC search.
Competitors can click on their ads to try to lift up their cost.
Click regimes are programs People join click on the ads for each other. Usually these people are members of the PPC search engines.
Click fraud can be difficult. One of the easiest ways to combat click fraud is not advertising on search engines that deliver lower quality traffic. This factor is easily determined with conversion rates. If traffic from a search engine becomes a 2 per cent and the second engine traffic search becomes a 1 percent, you know the search engine traffic quality second half. Click fraud is probably one of the factors involved.
In addition to such basic tracking mechanisms, you can use more advanced tracking mechanisms to pursue fraud clicks. For example, could use a script that data is collected about visitors to PPC search engines (of data might include the IP address, number of times you click the ad, and the time happened at the site) and use that data to select suspicious visitors. You can then send the data to search engine and request a refund on the traffic.
Click fraud is probably the biggest problem in the PPC industry, and you can work to save some money for the fight against fraud clicks.
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