Archive for December, 2008

Everyone talks about CTR, Page Impressions, Conversion rate and ROI in Pay-per-click. But how many of us really know what each term means and how to help significantly increase the monetary value of your business?

We will learn what each term on PPC, and how to calculate:

1. Campaign

2. The Ad Group

3. Print page

4. Clicks

5. CTR (Click Through Ratio)

6. Total Cost

7. CPC (cost per click)

8. Conversions

9. Conversion Rate

10. CPA (cost per acquisition)

11. ROI (Return on Investment)

12. CPM (cost per thousand impressions)

1. Campaign: A campaign is a set of related ads or offers. A advertiser can have many campaigns and the campaign is composed of 1 or more ad groups. A PPC campaign lets you decide exactly who comes to your website. By example, a campaign of real estate.

2. The Ad Group: Ad group contains 1 or more ads targeted to 1 set of keywords. Here, establishing the maximum price you want to pay for an ad group keyword list or for individual keywords within the ad group.

3. Print page: Page Impression is the number of times an ad is displayed. Search is counted. If the person only sees your link, but do not click through, this is called a page impression. You should not pay for page impressions. A page impression is recorded irrelevant to the placement of their ads.

4. Clicks: Clicks is the number of times your ad is clicked. The number of visitors to your site.

5. CTR (Click Through Ratio): The CTR is the ratio between the clicks and impressions. The higher the CTR, your ad is important. That is, their rate of visits is having a positive impact.

Formula for calculation of CTR:

Clicks

——–* 100

Page Impressions

If the CTR is more than 5% is good for the advertising industry.

6. Total cost: The total cost is what you pay and how to pay the amount of search engines. The more the number of clicks on your ad, the more you pay. At Google, the total cost is based on the CTR. If your CTR is below 0.5%, Google does not show your ad on search engine.

7. CPC (cost per click): CPC is calculated by dividing the total cost with the number of clicks.

Formula for calculation of CPC:

Total Cost

——————–

Number of clicks

8. Conversion: Conversion is when the user enters into any transaction on its website. This includes even the registration page.

9. Conversion Rate: Is the relationship between conversion and clicks.

Formula for calculating the conversion rate:

Conversion

————–* 100

Clicks

10. CPA (cost per acquisition): CPA or cost per acquisition is how much you're spending for each conversion. You must earn more than it spends. It is calculated by dividing the total cost with the number of conversions.

Formula for calculation of the CPA:

Total Cost

—————————

Number of conversions

11. ROI (Return on Investment): Any company will focus mainly on the number of returns are returning his vis-à-vis the investment. Therefore, the ROI is calculated as:

ROI = The amount of realized income – the amount actually spent.

12. CPM (cost per thousand impressions): Here is Â'MÂ 'for 1000. CPM is used by Internet marketers to price ad banners. The number of times a banner is downloaded and presumably seen by visitors. Sites that sell advertising for an advertiser guarantees a certain number of impressions then establish a fee based on which the warranty period the rate of CPM.

What are you waiting for? Begin to apply the terms of PPC explained above to see a significant increase in production on search engine traffic and thus monetize your website.

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Hong Kong is full of many sights, attractions, restaurants, shops and luxury hotels. To find the right hotel here, you can choose the area you want to stay in either a large and attractive, landscape areas or more relaxing.

The northern part of the island is where the business center, city's commercial and shopping districts. There are many first class hotels luxury here, as the Grand Hyatt Hong Kong, Langham Place Hotel Mongkok, and many others. Here is where all the shopping areas, with high-class areas like Causeway Bay, Central, and Hollywood Road. Some of the most vibrant nightlife too be found here. Perhaps one of the most famous attractions is Victoria Peak, a hill overlooking a spectacular view of the city. Other attractions include museums, food, and the Star Ferry.

Kowloon is also an area of the city, only separated from the main island by the South China Sea Kowloon, also has a mix of modern shopping and commercial skyscraper, with a touch of cultural life with street vendors and markets. The well-known Nathan Road is full of skyscrapers in the city centers malls, hotels and lights. Kowloon has some great first-class hotels and the InterContinental Hong Kong, Langham Hotel Hong Kong, and many more. The city gives you something spectacular skyline views of Hong Kong, and is perhaps the best place to see the Symphony Orchestra of dazzling light, a light show to date and ray laser.

The New Territories is not as high level as Hong Kong and Kowloon, but has a very picturesque landscape, villages and farms, villages and industrial developments. Stay around this area would be for travelers who love the beautiful scenery and quiet holidays away from the hustle and bustle of the city. There are few hotels luxury class by the new territories, like the Hyatt Regency Sha Tin in Hong Kong, Hotel L 'Nina and the Convention Center, and others. Travelers can hike in the Sai Kung area, or just taking in some places of relaxation.

For quiet areas with more choices of activities and attractions, there are islands peripheral, which are the islands of the territory. The most popular is the island of Lantau, a great getaway from the hustle and bustle. Lantau Island hotel has some very upscale as SkyCity Marriott Hotel. The islands offer some beautiful beaches, monasteries, traditional fishing villages and scenic open field. Lantau you can take a ride by cable car to Ngong Ping Village and the great statue of Buddha, or take a ferry to the other islands.

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